This very common species in nature is not often found in cultivation. It grows in low, areas of central and eastern South America usually in or along streams. It grows to about 8 feet tall in nature and can sometimes form a very long and striking inflorescence like the photo below.
It is presumed to be too tender to grow outdoors in areas with frost and probably is limited to USDA zone 10 and warmer. Based on the places I have seen it growing in nature, it prefers sunny areas and can be grown in full sun.